SaaS Logo Inspiration: 100 Logos To Inspire You

Many SaaS logos use some sort of icon to help identify them. An icon logo works great for apps and softwares because they can be used alone without the words and still be identified.

If you want an iconic SaaS logo, a unique icon is a must!

As humans we use mascots to represent a lot of different things. Our schools and favorite sports teams to name a few.

We especially like using animals as our mascots. Did you know that most every animal has a a deep symbolism behind it? This is what makes using mascots in SaaS logos so effective.

Have a brand that represents freedom... use a bird! Strength... use a lion. Wisdom... use an owl. You can read a full article on the symbolism of animals in logos here. and get more info on how to implement animals into your logos here.

SaaS logos that cleverly incorporate their initial letter as the logo icon have a knack for making a memorable impression in a compact design. By transforming the initial letter into an eye-catching and symbolic element, these logos manage to capture the essence of the brand in a single stroke.

This minimalist approach not only adds a touch of elegance but also showcases creativity, as the choice of typography, color, and styling plays a pivotal role in conveying the company's identity and values.

This type of logo design is not just about condensing the name but crafting a visual representation that resonates with the audience, making it a powerful tool for SaaS companies to establish instant recognition and brand association.

Here are some of our favorite examples:

Wordmark logos ditch symbols and images, putting the spotlight on the company's name itself, styled in a unique font. This simplicity works wonders, especially for SaaS businesses looking to stand out. By playing around with fonts, wordmark logos bring out a brand's personality and vibe, making them great for communicating reliability and innovation.

They're like the signatures of big players like Google and Coca-Cola – easy to remember and trust. For SaaS ventures aiming to rock the online realm and connect with users, a wordmark logo could be the secret sauce for leaving an impression that sticks.

Check out these sweet examples:

SaaS logos that employ elementary colors are like a breath of fresh air in the world of design. By opting for simple and primary colors, these logos exude a sense of approachability and clarity that aligns perfectly with the tech-savvy, user-focused nature of SaaS businesses.

These colors evoke a sense of nostalgia and simplicity, reflecting the fundamental aspects of the services offered. The use of elementary colors in SaaS logos not only enhances brand recognition but also fosters a sense of trust and reliability, showing users that the brand values straightforward solutions and transparent communication.

Here's how it is done in a SaaS logo:

The moment you have been waiting for! Our list of the top 6 SaaS logos. Enjoy!